I’ve always felt that some surf brands are also a prime example of this irony, with mainstream surf brands promoting outdoor life whilst polluting the planet with toxic production and unethical standards.
Classically as a society, when we think of marijuana, hippie stoners laying around eating bags of chips on a sofa come to mind. Marijuana, however, has a deep history and culture, evolving from spirituality to mainstream medicine.
Australia alone spent around $41.4 billion on online shopping just last year and that number is set to increase. Trend forecasters WGSN predict that not only will consumers continue to use technology to shop but will demand products from more purpose-driven brands.
Buy a piece of clothing you love that’s well made and wear it forever.