I’ve always felt that some surf brands are also a prime example of this irony, with mainstream surf brands promoting outdoor life whilst polluting the planet with toxic production and unethical standards.
Classically as a society, when we think of marijuana, hippie stoners laying around eating bags of chips on a sofa come to mind. Marijuana, however, has a deep history and culture, evolving from spirituality to mainstream medicine.
If we scrape all that shit off the top, underneath the fashion industry is exciting, skillful and full of history. In my eyes style icons are creative people, expressing it through what they wear without asking for other people’s permission.
My Look Book for ethical and sustainable trousers, including local female designers from Sea Bones and handprinted items from Arc & Bow.
Since the horrific Rhana Plaza collapse, consumers are starting to wake up to bullshit that is going behind the scenes and demanding brands to take responsibility of supply chains. This has been heightened by access to knowledge via social media and reports from not for profit organisations such as Baptist World Aid
Fashion trends define period’s of time, each decade has its own distinctive trends molded by the current affairs of the time.
Australia alone spent around $41.4 billion on online shopping just last year and that number is set to increase. Trend forecasters WGSN predict that not only will consumers continue to use technology to shop but will demand products from more purpose-driven brands.
Brands are jumping on the eco trend without action, using misleading green marketing. Tips on avoiding the trap for Eco Warrior Princess.
H&M haven’t always been the most eco friendly brand, they are now aiming to go fully sustainable. I went through their sustainability report to see how.
Second hand clothing stores have never been so trendy, these brands are jumping on the bandwagon…