I’ve always felt that some surf brands are also a prime example of this irony, with mainstream surf brands promoting outdoor life whilst polluting the planet with toxic production and unethical standards.
My Look Book for ethical and sustainable trousers, including local female designers from Sea Bones and handprinted items from Arc & Bow.
Since the horrific Rhana Plaza collapse, consumers are starting to wake up to bullshit that is going behind the scenes and demanding brands to take responsibility of supply chains. This has been heightened by access to knowledge via social media and reports from not for profit organisations such as Baptist World Aid
Brands are jumping on the eco trend without action, using misleading green marketing. Tips on avoiding the trap for Eco Warrior Princess.
H&M haven’t always been the most eco friendly brand, they are now aiming to go fully sustainable. I went through their sustainability report to see how.